MISSION LOG: 2023-2025
The Orbit Journey
From a simple sketch to a solution for 150+ teams, our mission to fix cold outbound continues.
Mission Timeline
The Problem We Discovered
The Origin Story
While leading growth at Strac (YC W22), Sean encountered the exact problems Orbit now solves. His team was running sophisticated outbound campaigns, but even with technical expertise, they struggled with deliverability and managing responses.
"It wasn't just us at Strac," Sean recalls. "Friends at other YC companies were facing identical issues. Everyone was cobbling together different tools, but nobody had built something focused on the actual inbox experience."
Sean drew inspiration from Rohan Shah, founder of Superhuman, who had revolutionized the personal email experience. This gap—between powerful email tools and collaborative team workflows—became the foundation for Orbit.
"We were spending countless hours on cold outbound at our previous startups, only to have emails get caught in spam filters. When prospects responded, we'd forward messages to each other in Slack, lose track of who was supposed to follow up, and miss crucial opportunities."
— The Founding Team
The Problems We Identified
Outbound Gets Caught in Spam
Despite best efforts, carefully crafted cold outreach emails are increasingly getting caught in spam filters. Potential customers never see the messages, wasting team time and killing conversion rates.
Tools Are Disconnected
Teams live in Slack, but outbound email campaigns live elsewhere. This disconnect forces constant context-switching, creates information silos, and leads to dropped balls when prospects actually respond to outreach.
Growing Technical Complexity
Outbound is becoming much more technical, requiring someone who understands both engineering and marketing. Teams struggle to bridge this gap, resulting in underperforming campaigns and wasted resources.
AI-Driven Transformation
Outbound is rapidly evolving with AI driving personalization, data labeling, and custom lead list building. Without the right tools, teams fall behind competitors who leverage these technologies effectively.
Building the Solution
Bring emails into Slack
We built a system to bring all customer emails directly into Slack, where teams already work. No more switching between tools or missing important messages.
Create shared inboxes
We designed dedicated channels for different types of emails, like sales inquiries, support requests, or outbound campaigns. Everyone sees the same messages in real-time.
In Q3 2023, we launched our private beta with 10 founding customers
Scaling to 150+ Customers
We quickly discovered that our initial problem wasn't unique to us. Hundreds of teams were facing the same challenges with their cold outbound efforts.
With backing from top investors who believed in our vision, we scaled our solution to serve over 150 customers, from small startups to established enterprises. Each team facing the same challenge: making their cold outbound more effective and manageable.
Backed By The Best
3x
improved deliverability
45%
faster response times
2.5x
increase in conversion
Meet The Crew Behind Orbit
Sean
Seth
Anique
Kaelin
Rohan
Shahan
MISSION CONTROL BASE:Austin, Texas
WHAT OUR USERS ARE SAYING
Customer Testimonials
See what our customers have to say about their experience with Unibox.
"Centralizing all our inboxes into Slack has been a game-changer. Most tools are slow and clunky — this gives us a fast, unified feed that makes collaboration effortless and keeps the whole team in sync."
JOIN OUR MISSION
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Join 150+ teams who've revolutionized their cold outbound with Orbit Unibox.